September 18, 2019 | Job Guide 360

Do you love spending time on social media platforms? Are you always the one in the room who knows about the latest online trends? Are you the friend who shares the viral video first? If this sounds like you, then you might find Social Media Management to be a great career opportunity.

What is Social Media Management?

Today social media is so much more than just a way to check in on friends and connect with those you care about, or those you just hate to follow. Today social media is a very powerful marketing tool which companies use to get their brand in front of an audience. Social media is one of the most influential marketing strategies. The companies that are using social media as part of their marketing program, need individuals who understand social media platforms and can follow and utilize online trends to the company's benefit. A social media manager does just this.

In general a social media manager will be in charge of social media outlets. They are in charge of sharing relevant, influential content, managing community, answering questions, organizing social media campaigns and staying on top of social media metrics. This may sound like a lot, but at the end of the day social media managers are really just doing what they love to do: engage on social media.

What Qualifications Are Required?

Because social media management is a relatively new career field, many companies are very flexible concerning qualifications. More than a certification or degree in hand that labels you as a social media manager, businesses want to see that you know what you are doing. Having your own powerful social media presence online is one way to show your qualifications. There are also many online courses available that will help you learn the ins and outs of social media management. One great strategy is by starting out working for a few smaller clients, build your skills and proof of those skills and then later take this to larger clients.

Social media management as a career is really taking off right now. If you love social media and know how to navigate it, this could be a great career option for you.

Job Search Tips